Pay-per-click advertising has been popular for years, but many website owners are now turning to other types of online marketing. For example, as you might already know, search engine optimization is a good long-term strategy that can bring forth impressive results. Social media marketing is another popular way of letting the world know about your website.
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our website needs to compete with hundreds, if not thousands, of other sites in your niche. Now, more than ever, it is important that you stay ahead of the curve with the design elements you include in your site. Customers, and search engines in fact, are beginning to demand that your site be easily accessible from mobile devices. What does this mean for you?
Tags: responsive web design
PPC requires a monetary investment, unlike other methods of online marketing. Still, that fact has no bearing on its ROI and overall performance as a marketing tool. In this blog, we'll explore the advantages and disadvantages of paid search with the goal of evaluating it as an investment.
Advantage: Target location
If you are like many business owners, you probably work hard to run your business in the best way possible. Making your customers happy is probably very important to you, for example, and you might assume that you will always maintain a good reputation for doing your best to provide a good customer experience and the best possible customer service. This means that you might not even think that you need online reputation management services.
Tags: reputation management
Many local businesses are not receiving enough value from their websites. Their web design company did the technical build-out using good SEO practices correctly. Moreover, the business has captured the Google My Business page and validated information in local directories. However, the business has found that their organic search traffic is coming mainly from people who either already know them, or they were discovered by a "near me" search with limited keywords. Their website is just not capturing enough of their target, and is little more than an online roadside billboard. How can a local business attract more local eyes to their website, build their brand awareness, and develop prospects?
You've probably heard the saying, "once something is on the internet, it's there forever". That's why negative online reviews can hurt your business. Big time. The majority of people use Google as their starting point when researching a product or service, so your business's online presence and reputation means everything. A business that doesn't proactively manage their online reputation faces an uphill battle to attract new customers.
Why is Pay Per Click (PPC) Marketing A Worthy Investment?
As a business owner, you may overcomplicate thinking behind this question, the answers are quite simple.
Are you considering all of the options your brand has for better servicing people who aren't in your area? Think about it.
As technology has become a more veritable way to connect businesses with their customers, the race to hold the top result spot on search engines like Google have begun. As it would happen, local searches make up almost 75% of online activity, according to Google. People want to know what businesses are near them, and what quality of service they provide. Here are three big tips to Local Search Optimization.