One of the most effective ways you can market your company's services is through paid search advertising - also known as "pay per click" (PPC). Keep reading to learn more about how PPC can benefit your business, and how to get started...
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By now you have probably at least heard of responsive website design. But like many people you may be wondering exactly what responsive design is and why your website needs to incorporate it.
Thanks in part to smartphones and the mobile revolution, local search engine optimization (SEO) has become extremely important for all businesses. It does not matter the size of your business. Designing your website and online marketing around local search is how you will increase exposure, name recognition, and customers. Local search engine optimization is a digital marketing strategy that uses both on-site and off-site strategies to ensure your business website will show within the search results of local users.
Do you have a smartphone? A study by Google shows people are using their smartphone to address their immediate needs during the course of the day. It does not matter if they are at work, out shopping, or sitting at home watching television. Something occurs which inspires a question, and a person grabs their smartphone and immediately tries to look up more information. As an example, consider the person with failing teeth who sees a television program talking about dental implants. They then grab their mobile device, and, more often than not, they are seeking locally relevant information. This is called a micro-moment.
Micro-moments are a relatively new consumer behavior. They are intent driven searches inspired by anything from a feeling, smell or thought to a conversation, news report or even a street sign. In the past, a person would wait and, if they remembered, would sit down at a desktop to do their research. Today, a person will simply grab their smartphone for their immediate information need. These fall under but are not limited to I-want-to-know moments, I-want-to-go moments, I-want-to-do moments, and I-want-to-buy moments. Moreover, these intent driven searches are often seeking answers from local sources, which are more personally relevant. Here are some tips for your small business.
1. Local Search Terms - For the most part, local search terms are focused on using the name of your city or town. However, it is also knowing the local terminology. It is important to write content for the way the locals would naturally ask a question. Simply put, it is knowing whether your target will identify carbonated beverages as soda or pop.
2. On-Page SEO - If you have a professionally built website, you likely have the basics of Local SEO already. This includes elements like local keywords in page titles and description, your business's name, address and phone number, and a Google or Bing map. You also want to ensure your website utilizes schema markup data for local business.
3. Locally Relevant Content - In years past, many marketers would produce generic content and simply add local keywords. Today, that will not work. People are searching for information that is genuinely relevant to them, their community, and their town. A large portion of your content should provide a uniquely local spin on topics.
4. Online Directories - Search engines use online directories to augment their own information and listings. It is crucial for you to identify and capture listings on Yelp, Foursquare, Yellowpages.com, and other major online directories. Verify your name, address and phone number, and request they merge any duplicates.
5. Mobile Optimization - Most search queries are coming from mobile devices. If you do not have a mobile-friendly website, it is a reflection of your professionalism and customer service. Furthermore, write most of your content for the mobile user, answering micro-moment questions thoroughly but in as few words as possible. Long-form content (1,500 words or more) will not get read.
What haven't we covered yet that is important to you? If you would like to talk about local search optimization for your business, or a related topic, please contact us.
In a previous article, we promised to share more social media marketing mistakes that marketers can't seem to resist making. Here are four more jewels of wisdom for you to consider.
Tags: social media
Social media marketing is only one component of a successful marketing campaign. Yet, social media is opening doors of opportunity that, at a minimal cost, will expand your reach beyond your wildest dreams. We’re putting you on notice now: If you want to remain current and relevant, you need a social media marketing plan working for you. We can help with that but today we would like to share some common social media mistakes that you should avoid.
Pay-per-click advertising has been popular for years, but many website owners are now turning to other types of online marketing. For example, as you might already know, search engine optimization is a good long-term strategy that can bring forth impressive results. Social media marketing is another popular way of letting the world know about your website.
our website needs to compete with hundreds, if not thousands, of other sites in your niche. Now, more than ever, it is important that you stay ahead of the curve with the design elements you include in your site. Customers, and search engines in fact, are beginning to demand that your site be easily accessible from mobile devices. What does this mean for you?
Tags: responsive web design
PPC requires a monetary investment, unlike other methods of online marketing. Still, that fact has no bearing on its ROI and overall performance as a marketing tool. In this blog, we'll explore the advantages and disadvantages of paid search with the goal of evaluating it as an investment.
Advantage: Target location
If you are like many business owners, you probably work hard to run your business in the best way possible. Making your customers happy is probably very important to you, for example, and you might assume that you will always maintain a good reputation for doing your best to provide a good customer experience and the best possible customer service. This means that you might not even think that you need online reputation management services.
Tags: reputation management