In a previous article, we promised to share more social media marketing mistakes that marketers can't seem to resist making. Here are four more jewels of wisdom for you to consider.
- Hashtag Abuse
A prudent use of hashtags directs viewers, users, and consumers in the direction the hashtag points. But a reckless overuse of hashtags is annoying. #Don’t #fall #into #that #trap. #Limit hashtag use. Make sure your hashtags are sensible and relevant to the content you want to share.
- Enough is Enough
Sharing countless numbers of posts in a short period of time is overkill. Be consistent and don’t overcook your welcome. Oversharing is tantamount to the old hard-sell. Consumers are smarter than they were even ten years ago. They may know more about your product or service than you do. The day of the hard-sell is past and is the same as the pesky, persistent salesman who kept sticking his size 12 in the door of someone who had clearly stated that they have no interest in whatever it is they are selling. Don't fall into this tempting trap. You will wear out your welcome.
- Forgetting to Proofread
Bad grammar and misspelled words are a common internet phenomenon that can be linked to laziness, a busy schedule or a poor grasp of whatever language they are writing in. Try not to rely on software that performs spell and grammar checks as they are designed to do. Use your own two eyes. You can run your text through the Hemmingway App or Grammarly where many spelling and grammar issues are suggested for correction. But try to rely on your eyes. Don’t ignore this simple task. Your brand credibility is at stake.
- Don’t Neglect the Social Part of Social Media
Social media was not designed for digital marketers but marketers have sure learned how to use social media to their advantage. Social media was created to open doors of communication with people who you might not otherwise have never met. If someone follows you, return the favor. If someone blasts you and your brand, don't blast back. Take a deep breath, wait until you're in your right mind, and then compose a positive reply. When a customer has a bad experience look at it as an opportunity to improve your customer service in whatever way that might mean. If someone hits the Like button on Facebook, acknowledge the kudos sent your way and send some love back.
Contact Smart Link Solutions for more information on how we can assist you with your social media program. We look forward to talking with you.