Coming soon, Facebook will offer a new “Page Role” option. Page Administrators will be able to add a Live Contributor’s role to a Fan Page. The contributing role will allow individuals the ability to provide Facebook Live videos without gaining or needing administration rights. Administrators can view the live video during the performance from the video library and edit or end the feed, all while retaining control of the security and maintenance of the page.
Smart Link Solutions Blog
In 2015, Facebook Live was offered to public figures and eventually hit the US market in early 2016. The huge shift of live video coming from Periscope and Snapchat has Facebook stepping up their game. Unlike others, Facebook video does not disappear in 24 hours, although you can choose to delete the broadcast.