First it was penguins, then came pandas, and hummingbirds. Google's next animal-themed ranking update is possum. Google takes great strides to maintain its position as the world's most popular and widely used search engine. This includes updating the algorithm it uses to determine where websites rank and for what keywords. The Mountain View company is believed to make several hundred updates to its search ranking algorithm each year, some of which are minor while others are large.
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Last year, Google changed the way in which it displays local business listings. The Mountain View company previously displayed 7 local business listings at the top of its search results for local search queries. Now, based off user feedback, Google has limited the listings down to 3.
Maintaining a strong presence on Google is critical to the success of any business's digital marketing campaign. Processing more than 3.5 billion searches per day, it's the world's largest and most popular search engine. You can enhance your business's presence on Google by creating a Google My Business (GMB) listing. But if you really want to take your search marketing to the next level, you should compliment your GMB listing with a virtual tour.
We have received several calls and emails from customers who have complained also receiving calls from Google, Yelp, and Yext calling. We want to clear up when and why these companies will call you and when to be wary.
Google is constantly changing and tweaking the algorithm it uses to rank websites. While the exact number remains unknown, some experts believe that it uses hundreds of different ranking signals for this purpose. Up until now, the Mountain View company has remained silent regarding which factors hold the most influence over a site's ranking. But during a recent Q&A with Google Search Quality Senior Strategist Andrey Lipattsev, Google's top 3 ranking signals were revealed.
If you keep up with our blog here, you're probably well aware of the importance of maintaining a mobile-friendly website. Earlier this month, Google rolled out a new update to its search ranking algorithm that deals specifically with mobile compatibility. You can read the full details about it here, but it basically increased the search rankings for mobile-friendly websites and lowered the rankings for sites that are not mobile-friendly.
Want to create a virtual tour of your local business? Google Maps Business View allows business owners to do just that. You can use this service to create full, 360-degree panoramic photos of your business's interior, which are then integrated into your Google+ page, Google search listing, and Google Maps. It's a quick and easy process that will enhance the search and discovery experience for your target demographic.
The field of web design is constantly changing from year to year. What's “hot” today may be gone tomorrow. This is why it's important for webmasters to stay up to date on the latest web design trends, as using outdated elements could send your visitors heading in the opposite direction.
Websites that implement Secure Sockets Layer (SSL) encryption will receive a slight boost to their Google search ranking. The Mountain View company announced the use of SSL as a ranking signal last summer, citing “positive results” after performing internal tests.