Just because a visitor left your website without making a purchase or taking action doesn't necessarily mean they are gone forever. Thanks to Google Adwords' “remarketing” feature, you have a second chance to convert them into a paying customer.
Smart Link Solutions Blog
Still haven't taken the plunge into pay-per-click (PPC) marketing? Regardless of your business's niche/industry, you'll almost certainly benefit from this versatile form of online advertising. It allows advertisers to pay only when a visitor clicks on their ad, which is in stark contrast to traditional banner ads. But this is just one of the many benefits offered by PPC.
Anyone who does business online knows how important it is to have their site appear at or near the top of the search engine results page. Advertising with Google AdWords can help with that.
There is some concern among small business owners that pay per click (PPC) advertising no longer works. They believe that paying for this type of marketing is like throwing money down the drain. Unfortunately, they are often not thinking about the effectiveness of their other marketing efforts in relation to PPC.
Рау реr сlісk (РРС) аdvеrtіsіng nеtwоrks аrе оnlіnе mаrkеtіng sсhеmаs іn whісh а mаrkеtеr рlасеs а РРС аd оn hіs оr hеr wеbsіtе аnd gеts раіd еасh tіmе sоmеоnе сlісks thаt аd. Тhеrе аrе mаnу dіffеrеnt РРС аdvеrtіsіng nеtwоrks оn thе Іntеrnеt, аnd fіndіng thе bеst оnе саn bе dіffісult. Сhооsіng thе bеst РРС аdvеrtіsіng nеtwоrk wіll dереnd оn whеthеr а раrtісulаr nеtwоrk іs еаsу tо usе аnd hаs а vаrіеtу оf аdvеrtіsеrs. Ноw muсh соntrоl thе mаrkеtеr hаs оvеr thе аdvеrtіsеmеnts аlsо wіll рlау а rоlе.
- Ease of Use
Аn еаsу-tо-usе Pay Per Click nеtwоrk іs еssеntіаl, еsресіаllу fоr nеwеr аdvеrtіsеrs. Тhіs mеаns thе nеtwоrk hеlрs thе mаrkеtеr sеt uр thе РРС соdіng, аllоws hіm оr hеr tо mаkе сustоmіzаtіоns, аnd оffеrs соmрlеtе trасkіng wіthоut thе mаrkеtеr hаvіng tо dо muсh wоrk. Іf thе РРС аdvеrtіsіng nеtwоrks аrе hаrd, thеn thе mаrkеtеr wіll wаstе tіmе wrеstlіng wіth thе sуstеm rаthеr thаn buіldіng uр а wеbsіtе аnd mаkіng mоnеу. Тhе іntеrfасе саn usuаllу bе сhесkеd іf thе mаrkеtеr sіgns uр fоr thе nеtwоrk аnd lооks іntо thе sуstеm.
So, you had an idea and decided to follow up on that idea with creating an awesomely designed and really well thought out website. After you have the site up and running for a couple of weeks, you start noticing that the amount of traffic the website gets is discouraging and has you doubting whether your idea was as great as you thought. Not so fast.
Ever since the creation of Google Adwords Express, via a brief stint as Boost, the majority of discussion online has been on making the adjustment to decide if this new incarnation is good or bad for your marketing efforts. There has been a whole slew of blogs and articles on both the pros and the cons of Google Adwords Express, more of it probably on the negative side. However, could it be that simply by altering how we view it, we could potentially impact your business’s marketing efforts much more positively?
Rather than wasting all this time and energy discerning if it’s good or bad, let’s focus instead on how it can most effectively be viewed, and therefore used. Rather than placing the entire weight of our marketing efforts on Google Adwords Express, and then evaluating its worth based on that point of view, we should realize that it’s just one piece of the marketing pie. It may not even be the biggest piece, but without it, you simply don’t have a whole pie. And therein lies the secret of Google Adwords Express.
Despite basically automating the entire PPC process, there remain some, albeit small, but powerful areas under business owners’ control. Specifically, the category that you choose for your company has a potent effect on search engine results, particularly for local searches, which is where you want your marketing bang anyway. You can then expand on this power exponentially by creating multiple ads for different categories.
With its affordability and ease of use, there’s really no reason why Google Adwords Express shouldn’t be a part of your marketing box. It shouldn’t be the only item in there, by any means, but without it, you just don’t have all the tools available to you that you otherwise could to help ensure your success.
Contact us for more information on the other parts of a complete marketing package.
Mobile Pay per click is a separate ballgame. It's different because there are different people to target, different strategies to use and different ways to figure out results of the campaign. It's easy to get frustrated, and once you get the foundation the sales aren't far behind. Here are the fundamentals of mobile pay per click.
Pay per click advertising has been around since organic search became the biggest thing, however, there is a huge difference between Pay Per Click traffic and organic traffic. Over the years, this marketing technique has gone through major changes and all small business owners should be on top them. The good news is that pay per click advertising has changed for the better, And in the following aspects:
1. Campaigns can now be targeted for mobile use
When people are searching for goods or services on their smartphones, they often prefer to call a business rather than visit its website. Now you can make it even easier for potential customers to get in touch with you by adding a click to call option when your ads appear on smartphones. You can even choose to deep link right from your ad to a specific page inside your website, making conversions even easier.
2. Works better with targeted areas
For each ad campaign, you can select locations where your ad will be shown. Then, location targeting allows your ads to appear for people in those locations. This helps you focus your advertising on the areas where you'll find the right customers, and hopefully helps you increase your profits as a result. We suggest you choose the region where your customers live and where your business can serve them.
3. Faster keyword research
The choice of keywords is the be-all and end-all of pay per click campaigns. Finding the ideal keywords is a simple task now with the different tools that online marketers can use.
4. Bidding is improved by Google Analytics
Choosing the perfect keywords is just the start of a webmaster’s pay per click journey. Bidding on them is the most crucial part. One of the best changes of today’s pay per click advertising is the fact that it can cater more to your needs. Manual bidding and automatic bidding methods are in place for users to easily choose which would work best for them.
But despite these changes, pay per click advertising is still a tough world to beat. If you would like to be guided by the experts, contact us and you’ll get to the results that you want fast.