Traffic reports are a critical component of a successful search marketing campaign. Whether you advertise “organically” via search engine optimization (SEO), pay-per-click (PPC), banner ads, etc., you need access to reports about your traffic. Using this information, you can better optimize your campaigns for a more conversions and a higher return on your investment.
Smart Link Solutions Blog
Google Analytics is a powerful free-to-use web metrics and analytics program. While there are many other tools that provide similar data, it's become the de-facto standard by many webmasters and online marketers.
Tags: Google Analytics