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Google's Possum Update: What Does It Mean For Your Local Business Results?

First it was penguins, then came pandas, and hummingbirds. Google's next animal-themed ranking update is possum. Google takes great strides to maintain its position as the world's most popular and widely used search engine. This includes updating the algorithm it uses to determine where websites rank and for what keywords. The Mountain View company is believed to make several hundred updates to its search ranking algorithm each year, some of which are minor while others are large.

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Tags: Local Optimization, local SEO, Google, local search optimization, Google Possum

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