Smart Link Solutions Blog
When I think of Independence Day, I think of huge family picnics at the lake; hot, sunny days filled with water skiing, sailing, and pontoon boating (the ultimate party barge); followed by balmy evenings filled with the sights and sounds of fireworks – vibrantly colored sparks of light cascading through dark, starry skies, coos of “ooh” and “ah,” and faint booms. They’re great memories. I don’t know about you, but I love this time of year!
When I think of Valentine’s Day, I think of rich, creamy chocolates; tender, romantic cards; the velvety petals of scarlet-colored roses; dreamy, candlelit dinners; Puccini’s great opera, Turandot; and, of course, ads for most of the above.
If you're spending money created on hold messages for your customers (existing and potential!) then why not do everything you can to keep these callers on the line?
Here's a statistic: 94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received. You don't want to waste that ad budget - when you get a caller on the line, not being able to respond to their call is like throwing money away.
The best thing is, of course, ensuring that a friendly, helpful representative is on the other end of the line to answer calls. On top of that, custom phone messages are an easy way to keep your customers happy and your image polished.
A combination of an informative vocal message and pleasant music can increase people's willingness to stay on hold for minutes longer than if they're listening to silence. You are using this time to keep the customer engaged in your business and what you do. In fact, you can improve your business using hold messages in several ways.
For starters, keeping people on the line for longer means more customers are getting helped. Representatives are more likely to be able to offer their services simply because customers are being more patient. On top of that, your business will immediately appear more professional and put together. You're giving people the feeling that they are being taken care of.
Use this time to talk about your business and what you do. Anticipate your customers' questions. Things to mention in your hold message:
- Your website address
- Your mailing address
- Answers to common questions
- Your business motto
- General information about what services you provide
Tags: Hold Messages