Does your website or blog contain links to sites that are totally irrelevant to your business or industry? Are you linking to low-value websites that do not provide informative, current, and original web content? If your answer is “Yes” to either of these questions, you may be only weeks away from being demoted in Google’s search results. Google engineer, Matt Cutts, recently announced an upcoming algorithm update known as Penguin 2.0. This update is supposed to go much deeper and have a more drastic impact on link spam. Let’s look at how Google’s new Penguin update will give link building a whole new meaning.