Smart Link Solutions Blog

Are Your Search Terms Costing You? Here Are 5 Keyword Research Mistakes to Avoid

Keyword research is an important step in any search engine marketing (SEM) campaign. Whether it's optimizing your website for higher search rankings, buying pay-per-click (PPC) ads on Google AdWords, or even display advertising, you need to first identify relevant keywords. Unfortunately, many small business owners and advertisers make some critical mistakes when researching keywords for their campaigns, some of which we're going to reveal today.

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Tags: keywords, search terms, keyword research

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