Smart Link Solutions Blog

Are Your Search Terms Costing You? Here Are 5 Keyword Research Mistakes to Avoid

Keyword research is an important step in any search engine marketing (SEM) campaign. Whether it's optimizing your website for higher search rankings, buying pay-per-click (PPC) ads on Google AdWords, or even display advertising, you need to first identify relevant keywords. Unfortunately, many small business owners and advertisers make some critical mistakes when researching keywords for their campaigns, some of which we're going to reveal today.

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Tags: keywords, search terms, keyword research

3 Simple Ways To Improve SEO Performance

Small  businesses perhaps more than other types of business have to rely on SEO to help build an audience. Some small business tips  to help improve SEO performance can be the key to going from an undiscovered business to one that is generating at least local headlines.
 
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Tags: search engine optimization, Yelp, links, optimize pages, SEO, keywords, improve SEO performance, leave reviews on websites, Google

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