First it was penguins, then came pandas, and hummingbirds. Google's next animal-themed ranking update is possum. Google takes great strides to maintain its position as the world's most popular and widely used search engine. This includes updating the algorithm it uses to determine where websites rank and for what keywords. The Mountain View company is believed to make several hundred updates to its search ranking algorithm each year, some of which are minor while others are large.
Smart Link Solutions Blog
If you own or manage a small business, you probably know the importance of achieving a top local search ranking in Google. When someone in or around your city searches for your business's niche, you want your business to appear. So, what are some of the different factors that affect Google's local search listings?
When you perform a Google search for your brand name, how many listings appear that you actually own or have control of? It's not uncommon for companies to optimize their websites and web properties to rank for competitors' names. When this occurs, they'll essentially “steal” your traffic by piggybacking off your success.
Owners of local businesses should optimize their websites to rank higher for their respective geo-targeted keywords. If you operate a flower delivery service in San Diego, you'll probably focus on search traffic that includes the keyword “San Diego”, such as “order flowers San Diego” or “flower delivery San Diego.” Local search optimization can be confusing, especially if you're new to the SEO game, but we have some tips to help.
Search engine optimization, commonly shortened to SEO, can be like playing the lottery when done on a national basis. There is great profit potential, but with so much competition, most who "play" will end up losing. Fortunately, there is a surprisingly easy way to up the odds: Do local SEO instead of national campaigns.