The terms “search engine optimization” and “search engine marketing” are often used interchangeable with many marketers assuming they are the same. While they share some similarities, however, they are two unique concepts with their own defining characteristics. If you're struggling to grasp the concepts of search engine optimization (SEO) and search engine marketing (SEM), keep reading to learn more about the nuances that separate them.
Smart Link Solutions Blog
Pay-per-click (PPC) marketing is arguably one of the most effective forms of online advertising. It lives up to its namesake by charging the advertiser for each “click” made to his or her ad. This is in stark contrast to banner buys or other forms of bulk marketing which charge the advertiser a flat fee. To learn more about PPC marketing and how it can help your business generate more sales, keep reading.
Many business owners view their brand marketing success as purely a numbers game. If they can get their brand image in front of enough people, a certain percentage of those people will eventually buy something. So they try to determine what percentage of people who are exposed to their product actually do buy. Once they're comfortable with that determination, they set about doing whatever they can to get their brand image in front of enough people to make enough sales to turn the desired profit.
- Define Success. What does success mean to you? What do you envision when you think of your business? How will you know when your business is doing well? Everyone’s goal of success is different. You need to define it and then work toward it.
- Decide what is enough. There is always more work so you need to decide how much you want to work or how much money you need to make and do it. If you have met your quota, you can take a break or slow down. If you constantly are working, you are going to burn out.
- Have a financial plan. Make sure that you have a budget, marketing plan, and emergency fund. Many people start their business while working their full time or part time job, until they get to the point that their business is doing well.
- Discipline. You need to be motivated to work hard on your business. You need to find time in your busy schedule to work, even if you have to get up early or stay up late.
- Work smarter. To work smarter, you need to be organized so that when you can work, you will work. You won’t be looking for this paper or that paper. You will sit down and get some things done. Have a plan and a to-do list so that, even if you only have a few minutes, you know where to start.
- Persistence. You need to keep going, even if something is not working. You should be able to pick yourself back up and try again or try it another way.
- Hire help. There is nothing wrong with needing some help. Outsource what you can. Some of the biggest time wasters in business are social media marketing and book keeping. If you can afford help, get it.
- Take care of yourself. You are your business. If you don’t take care of yourself, your business will suffer. Take time to relax and enjoy life. Make sure that you eat the best you can and try to squeeze in some exercise.
When running a small business, you don't have the financial resources for marketing and advertising like huge companies have. So you need to be resourceful and creative to market your business on a tight budget. We will discuss 4 tips for doing this:
So, you had an idea and decided to follow up on that idea with creating an awesomely designed and really well thought out website. After you have the site up and running for a couple of weeks, you start noticing that the amount of traffic the website gets is discouraging and has you doubting whether your idea was as great as you thought. Not so fast.
Far too many companies are not putting forward an effective brand marketing strategy or perhaps any strategy at all largely because they are unsure about how to proceed.