Smart Link Solutions Blog

We're Giving You Some Secrets! Know The Difference Between SEO vs SEM

The terms “search engine optimization” and “search engine marketing” are often used interchangeable with many marketers assuming they are the same. While they share some similarities, however, they are two unique concepts with their own defining characteristics. If you're struggling to grasp the concepts of search engine optimization (SEO) and search engine marketing (SEM), keep reading to learn more about the nuances that separate them.

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Tags: marketing, search engine optimization, SEO, PPC, SEM

5 Reasons Why Pay-Per-Click Marketing is Worth it

Pay-per-click (PPC) marketing is arguably one of the most effective forms of online advertising. It lives up to its namesake by charging the advertiser for each “click” made to his or her ad. This is in stark contrast to banner buys or other forms of bulk marketing which charge the advertiser a flat fee. To learn more about PPC marketing and how it can help your business generate more sales, keep reading.

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Tags: marketing, Pay Per Click, PPC

How To Promote Your Business Through Social Media Using These Tips

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Tags: twitter, facebook, marketing, advertising, Google, social media

Get Better Business: How to Identify Your Target Market

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Tags: marketing, small business tips, target market, buyer personas

Brand Marketing: What You Need To Know

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Tags: brand marketing, marketing, newsjacking, brand loyalty

Brand Marketing Tip: Aim Toward the Right People

Many business owners view their brand marketing success as purely a numbers game. If they can get their brand image in front of enough people, a certain percentage of those people will eventually buy something. So they try to determine what percentage of people who are exposed to their product actually do buy. Once they're comfortable with that determination, they set about doing whatever they can to get their brand image in front of enough people to make enough sales to turn the desired profit.

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Tags: brand marketing, marketing, web promotion, small business tips

Small Business Tips: Tips to Succeed small business tips

Many businesses (especially small ones) do not succeed. Many fail every day. Business owners often jump in before thinking (or over think and do nothing). If you are serious about your business, you need to think long and hard before you start a business. Are you ready to be in charge of your own business? Here are some  small business tips to ensure that your business does succeed.
  • Define Success. What does success mean to you? What do you envision when you think of your business? How will you know when your business is doing well? Everyone’s goal of success is different. You need to define it and then work toward it.
  • Decide what is enough. There is always more work so you need to decide how much you want to work or how much money you need to make and do it. If you have met your quota, you can take a break or slow down. If you constantly are working, you are going to burn out.
  • Have a financial plan. Make sure that you have a budget, marketing plan, and emergency fund. Many people start their business while working their full time or part time job, until they get to the point that their business is doing well.
  • Discipline. You need to be motivated to work hard on your business. You need to find time in your busy schedule to work, even if you have to get up early or stay up late.  
  • Work smarter. To work smarter, you need to be organized so that when you can work, you will work. You won’t be looking for this paper or that paper. You will sit down and get some things done. Have a plan and a to-do list so that, even if you only have a few minutes, you know where to start.
  • Persistence. You need to keep going, even if something is not working. You should be able to pick yourself back up and try again or try it another way.
  • Hire help. There is nothing wrong with needing some help. Outsource what you can. Some of the biggest time wasters in business are social media marketing and book keeping. If you can afford help, get it. 
  • Take care of yourself. You are your business. If you don’t take care of yourself, your business will suffer. Take time to relax and enjoy life. Make sure that you eat the best you can and try to squeeze in some exercise.
Small businesses fail every day. To make sure that yours does not, make sure that you have enough discipline and persistence to keep at it, day after day. You need to decide how much you want (or need) to work and stick to it. Have a financial plan and emergency plan, just in case. You need to be organized so that when you work, you work smarter. Always remember, you can hire help and you need to take care of yourself. You are the life of your business and you deserve a break!
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Tags: marketing, small business tips

Small Business Marketing on a Shoe String Budget

When running a small business, you don't have the financial resources for marketing and advertising like huge companies have. So you need to be resourceful and creative to market your business on a tight budget. We will discuss 4 tips for doing this:

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Tags: marketing, web promotion, small business tips

Pay Per Click Advertising and Why Major Companies Use it.

So, you had an idea and decided to follow up on that idea with creating an awesomely designed and really well thought out website. After you have the site up and running for a couple of weeks, you start noticing that the amount of traffic the website gets is discouraging and has you doubting whether your idea was as great as you thought. Not so fast. 

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Tags: marketing, Google Adwords, PPC, Adwords Express

Brand Marketing Online: What You Need To Know

Far too many companies are not putting forward an effective brand marketing strategy or perhaps any strategy at all largely because they are unsure about how to proceed. 

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Tags: Local Business Internet Marketing, brand marketing, digital marketing, marketing

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