If you keep up with our blog here, you're probably well aware of the importance of maintaining a mobile-friendly website. Earlier this month, Google rolled out a new update to its search ranking algorithm that deals specifically with mobile compatibility. You can read the full details about it here, but it basically increased the search rankings for mobile-friendly websites and lowered the rankings for sites that are not mobile-friendly.
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The field of web design is constantly changing from year to year. What's “hot” today may be gone tomorrow. This is why it's important for webmasters to stay up to date on the latest web design trends, as using outdated elements could send your visitors heading in the opposite direction.
As technology has grown over the years, businesses have to adapt to this growth to keep customers engaged. According to HubSpot, 47% of users receive email on their mobile devices. Imagine how many people are also using their mobile phones and tablets for looking at websites. People are now using their phones for maps, looking for restaurants, ordering gifts, and reviewing information on websites. If your website is not mobile friendly, you may lose a potential customer very quickly because navigating your business page will be extremely difficult. Here are three reasons why your business needs to make your website mobile friendly.