By now, you probably know the importance of developing and maintaining a mobile-friendly website. Studies reported by Comscor show that more people now access the Internet on a smartphone or tablet as opposed to a desktop computer. Furthermore, Google announced in 2015 that it was “expanding” its use of mobile-friendliness as a ranking signal, meaning mobile-friendly websites will receive a slight boost in their search ranking.
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Just last year, Google announced that it would be changing its algorithm to expand its use of mobile-compatibility as a ranking signal, meaning mobile-friendly websites will receive a boost in their Google search rank over non-mobile-friendly websites. Webmasters and Internet marketers dubbed this algorithm update “Mobilegeddon.” We are now in 2016, but this doesn't mean that Mobilegeddon is fad that is over. On the contrary, Google continues to push webmasters into making their sites mobile friendly and many companies have started to see the effects: good and bad.
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Can't seem to retain visitors once they land on your website? Getting them to visit your website is only half the battle; the other half is keeping them there. There are dozens of possible reasons why your homepage may be luring customers away, some of the most common being listed below.
If you keep up with our blog here, you're probably well aware of the importance of maintaining a mobile-friendly website. Earlier this month, Google rolled out a new update to its search ranking algorithm that deals specifically with mobile compatibility. You can read the full details about it here, but it basically increased the search rankings for mobile-friendly websites and lowered the rankings for sites that are not mobile-friendly.
The field of web design is constantly changing from year to year. What's “hot” today may be gone tomorrow. This is why it's important for webmasters to stay up to date on the latest web design trends, as using outdated elements could send your visitors heading in the opposite direction.
Is Your Website Mobile-Friendly?
This is a question every webmaster should ask themselves. Failure to cater to the ever-growing demographic of smartphone and tablet users is a serious mistake that will place your website miles behind the rest. Unfortunately, many webmasters neglect mobile traffic, assuming it accounts for only a small portion of their total traffic. If you're skeptical of the positive effects of having a mobile-friendly website, check out some of the benefits below.
As technology has grown over the years, businesses have to adapt to this growth to keep customers engaged. According to HubSpot, 47% of users receive email on their mobile devices. Imagine how many people are also using their mobile phones and tablets for looking at websites. People are now using their phones for maps, looking for restaurants, ordering gifts, and reviewing information on websites. If your website is not mobile friendly, you may lose a potential customer very quickly because navigating your business page will be extremely difficult. Here are three reasons why your business needs to make your website mobile friendly.
Let’s begin by making an important distinction between “fads” and “trends” as these apply to the design of your new website. A “fad” is something which is cool or popular, something which is here today and gone tomorrow. A “trend” is something which works, is functional, something which engages site visitors and moves them to your designated calls to action, whether that’s making an online purchase, filling in a form or subscribing to an email list, something which will be as relevant tomorrow as it is today.
Whether a webpage is viewed on a phone or tablet, mobile internet is growing fast. Businesses need to make sure their mobile website is fast enough to keep visitors interested. They also have to look attractive on any device. Is there a way to have the best of both worlds: a beautiful design that's built for speed? Yes and here's how to do that.
- The size of files and images are the main reason why a website slows down. If you want the designs reduce the size of the file so it can load faster. There are free and paid programs out there that will shrink the size of files and images without sacrificing quality. What these programs do is compress big files and make them smaller. Remove the big files and add the small one in its place.
- Mobile Websites need to reduce content. There's isn't enough space to show everything that a computer can show, so show only the important information. Remove links outside of the main content area.
- Take that content and turn that into a single layout. Double or triple columns don't work on mobile devices because it looks crammed. Readers will have to zoom in and out of everything they read, and that is time-consuming. Single columns look neater and cleaner. It takes up the whole page so there's no zoom necessary. If there are other information that's necessary (links, other information, etc) add them to the top or bottom of the page. Scrolling up and down is easier for mobile users than zooming in and out.
- Speaking of adding things to the top or bottom, the navigation bar has to be reworked. Don't add the navigation bar at the top of every page. Add it only on the homepage. On other pages add the navigation bar at the bottom. You can still access it, and the bar won't get in the way of content. Add a back button on every other page but the homepage. Consider treating the navigation bar as a dropdown link.
- As far as entering text, cut back on that. QWERTY keys are already difficult to use on mobile phones and tablets, and if it could be avoided it should. For usernames, passwords, and search engines allow users to store information in their account or allow them to use a pin instead of a password.
The average user will leave a website if it doesn't load in three or four seconds. Don't let a slow mobile website stop you from reaching new customers. Contact us for more information on mobile websites.