If you’re not familiar with the term overhead music, you’re not using the official term used to describe the background music that plays in many retail establishments, restaurants, medical and dental offices, and countless other places of business. Overhead music is used to sooth, relax, engage, entertain, and distract shoppers, diners, patients, and visitors. The reasons to play overhead music in your place of business are as varied as the music styles and stations available for selection (alt: from which to choose).
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When I think of Independence Day, I think of huge family picnics at the lake; hot, sunny days filled with water skiing, sailing, and pontoon boating (the ultimate party barge); followed by balmy evenings filled with the sights and sounds of fireworks – vibrantly colored sparks of light cascading through dark, starry skies, coos of “ooh” and “ah,” and faint booms. They’re great memories. I don’t know about you, but I love this time of year!
When I think of Valentine’s Day, I think of rich, creamy chocolates; tender, romantic cards; the velvety petals of scarlet-colored roses; dreamy, candlelit dinners; Puccini’s great opera, Turandot; and, of course, ads for most of the above.
When considering music on hold for your company's phone system, no doubt you've already wondered about licensing issues. Buying a CD or mp3 does not give the legal right to use it as music on hold.
Tags: Music On Hold
Here's a statistic: 94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received. You don't want to waste that ad budget - when you get a caller on the line, not being able to respond to their call is like throwing money away.
The simple answer is, yes. Not only is it a good idea to have some kind of on hold message to be playing, but music is often preferable. Being on hold is already irritating – why not give people something to listen that helps them forget that they're wasting their time.
Tags: Music On Hold