Smart Link Solutions Blog

3 Questions to Ask When Matching Overhead Music to Your Business

If you’re not familiar with the term overhead music, you’re not using the official term used to describe the background music that plays in many retail establishments, restaurants, medical and dental offices, and countless other places of business.  Overhead music is used to sooth, relax, engage, entertain, and distract shoppers, diners, patients, and visitors.  The reasons to play overhead music in your place of business are as varied as the music styles and stations available for selection (alt:  from which to choose).

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Tags: Phone System, Music On Hold, On Hold Messages, overhead music

Add A Little Cheer With A Holiday Message On Hold

Happy October!

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Tags: Music On Hold, On Hold Plus, Hold Messages, On Hold Messages, Creating On Hold Messages

IsYour Message On Hold a "Firecracker" or a "Dud"?

When I think of Independence Day, I think of huge family picnics at the lake; hot, sunny days filled with water skiing, sailing, and pontoon boating (the ultimate party barge); followed by balmy evenings filled with the sights and sounds of fireworks – vibrantly colored sparks of light cascading through dark, starry skies, coos of “ooh” and “ah,” and faint booms.  They’re great memories.  I don’t know about you, but I love this time of year! 

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Tags: Music On Hold, Hold Messages, On Hold Messages

Hook, Line, and Sinker: On Hold Advertising

Hook
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Tags: Music On Hold, On Hold Plus, Hold Messages, On Hold Messages

Happy Valentine's Day

When I think of Valentine’s Day, I think of rich, creamy chocolates; tender, romantic cards; the velvety petals of scarlet-colored roses; dreamy, candlelit dinners; Puccini’s great opera, Turandot; and, of course, ads for most of the above.

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Tags: Music On Hold, Hold Messages, On Hold Messages, Creating On Hold Messages

Being Careful With Music On Hold Copyrights

When considering music on hold for your company's phone system, no doubt you've already wondered about licensing issues.  Buying a CD or mp3 does not give the legal right to use it as music on hold.

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Tags: Music On Hold

Let Your Customers Rate Their Music On Hold

Here's a statistic:  94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received.  You don't want to waste that ad budget - when you get a caller on the line, not being able to respond to their call is like throwing money away. 

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Tags: Music On Hold, Hold Messages, On Hold Messages

Do People Really Care About Music On Hold?


The simple answer is, yes.  Not only is it a good idea to have some kind of on hold message to be playing, but music is often preferable.  Being on hold is already irritating – why not give people something to listen that helps them forget that they're wasting their time.

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Tags: Music On Hold

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