You've probably heard the saying, "once something is on the internet, it's there forever". That's why negative online reviews can hurt your business. Big time. The majority of people use Google as their starting point when researching a product or service, so your business's online presence and reputation means everything. A business that doesn't proactively manage their online reputation faces an uphill battle to attract new customers.
Smart Link Solutions Blog
Are you doing enough to manage your company's reputation on the Internet? Regardless of your business's industry/niche, nothing is more important than its reputation. If consumers view your company as an established, trustworthy figure, they'll feel more inclined to purchase your products and services. But if they view your company with less optimism, it may have the opposite effect by sending them towards one of your competitors.
Do you use online customer reviews to help make purchasing decisions? If so, you aren't alone. According to a recent study conducted by Dimensional Research, 90% of respondents said positive reviews influenced their purchasing decisions, whereas 86% said they were influenced by negative reviews. Those are some pretty startling numbers that attest to the power of customer reviews, but why exactly do so many consumers use them? Smart Link Solutions previously wrote a blog with three new trends that had emerged in reputation management for 2015 and the importance of why your business should be concerned with your online reviews.
In 2014, roughly 80% of consumers are out there actively searching for reviews on organizations they're thinking of doing business with. More importantly, when they find reviews online written by total strangers, they put as much faith in them as though they came from family and friends. This presents online businesses with a double-edged sword. One the one side, this is an opportunity to maximize positive reviews to a greater advantage. On the flip side, there is a threat that random customers and consumers can wreck absolute havoc on your online image.