You've probably heard the saying, "once something is on the internet, it's there forever". That's why negative online reviews can hurt your business. Big time. The majority of people use Google as their starting point when researching a product or service, so your business's online presence and reputation means everything. A business that doesn't proactively manage their online reputation faces an uphill battle to attract new customers.
Smart Link Solutions Blog
Maintaining a positive reputation is critical when running any small to mid-sized business (SMB). According to the American Lifestyles 2015 study conducted by Mintel, 70% of consumers search for online reviews before buying a company's product or service. Consumers also want companys to respond to messages and emails in a timely manner. Businesses need to be aware of the recent changes in communication via the internet that will affect a potential sale and returning customers.