Smart Link Solutions Blog

Is PPC Worth the Investment?

PPC requires a monetary investment, unlike other methods of online marketing. Still, that fact has no bearing on its ROI and overall performance as a marketing tool. In this blog, we'll explore the advantages and disadvantages of paid search with the goal of evaluating it as an investment. 

Advantage: Target location

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Tags: advertising, paid advertising, PPC

5 Easy Ways to Boost Your Online Sales

Convincing someone to purchase your product or service isn't always easy, but it's even more difficult when the medium is a website. Consumers today are reluctant to submit their financial information to unfamiliar websites, fearing their information could be stolen and sold on the black market. So, what can you do to gain their trust and generate more online sales?

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Tags: targeted landing page, paid advertising, online sales, ecommerce

The Beginner's Guide to Facebook Ads

With an estimated 1.3 billion monthly users, Facebook is the world's largest social media network. Therefore, it should come as little-to-no surprise that its advertising program, Facebook Ads, is a powerful tool that can be used to attract new customers, establish greater brand recognition, and generate social “buzz” for your business.

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Tags: facebook, paid advertising, social media, Facebook Ads,

5 Ways Pay-Per-Click Marketing Can Help Your Business

Still haven't taken the plunge into pay-per-click (PPC) marketing? Regardless of your business's niche/industry, you'll almost certainly benefit from this versatile form of online advertising. It allows advertisers to pay only when a visitor clicks on their ad, which is in stark contrast to traditional banner ads. But this is just one of the many benefits offered by PPC.

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Tags: Google Adwords, paid advertising, Pay Per Click, PPC, Adwords Express

Four Benefits of Using Google AdWords To Market Your Business

Anyone who does business online knows how important it is to have their site appear at or near the top of the search engine results page. Advertising with Google AdWords can help with that.

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Tags: Google Adwords, SEO, paid advertising, Pay Per Click, PPC, SEO Positioning

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