Smart Link Solutions Blog

Three Awesome Ways To Use Social Media To Grow Your Business

As a successful business professional, you want to make sure that you are spending your time wisely and getting the most out of using social media otherwise you will just be wasting your precious time and not getting the benefits you want. Social media can be time consuming, but with a few helpful tips, you can be on your way to making social media work for you. Here are three ways to use social media to grow your business: 
 
 

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Tags: google plus, twitter, pinterest, facebook, linkedin, social media

How Do You Measure Your Social Media Campaigns?


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Tags: twitter, pinterest, facebook, linkedin, social media

Four Ways Your Social Media Strategy Can Work For You

We have been keeping an eye on social media strategy and why it works.  We wanted to let you know a few of the things we've learned about it, so here are four of the main things we discovered.

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Tags: google plus, pinterest, facebook, social media

Using Social Media to Increase Your Website Traffic and Sales

Social media marketing is flexible enough that it allows businesses to be creative in the way they use it. Some businesses will use social media marketing to communicate with customers or advertise a new product or service. Others will use social media to increase their market reach and expand their target audience. Businesses that are focused on sales, however, have found a use of social media that has the most direct impact on their sales.

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Tags: pinterest, facebook, marketing, web promotion, social media

3 Tips That Will Boost Your Social Media Presence.

Social media (Facebook Twitter, Pinterest, etc..) is universally considered one of the most important parts of a company or brand’s marketing platform. Anyone who is not using social media is essentially missing out on a free tool that can touch thousands and thousands of social media users. But in the race to use this free tool, it seems that many have forgotten the original purpose of social media.

 

Social media sites like Facebook were not started as a marketing vehicle – they were about making connections and opening channels of communication. Companies that forget this use their social media pages to only post about themselves, resulting in social media pages filled with posts like this:

 

“Come to our event.”

 

“Use our product.”

 

“We’re doing this, this and this!”

 

This says to the social media user, Me me me – not You you you; that is why this approach is one of the biggest mistakes a company can make on social media. Instead of using social media purely for self-promotion, companies should really aim to reach out to social media users and to build a community of fans around their products or brand by making most of their content about their followers, rather than about themselves.

 

A good way to help do this is to post three specific types of content on your social media platforms:

  • Post industry-related tidbits of information or multimedia on your social media. Imagine for a minute that you’re managing an auto dealership’s social media. Instead of posting about the company’s discounted tire sale for the fifth time this week, you could mention that a new model of car is being worked on and ask what your fans think of it. You could share a video of an interview with a famous racecar driver. You could even post a picture of a great classic car that was preserved or restored. The point of this example is this: depending on the page you’re managing, your goal is always to post tailored content featuring trivia or pictures that your particular fans will enjoy.
  • Monitor your social media pages for feedback from customers. Many customers will go to social media to voice their happiness or anger after an experience. Don’t ignore them. Use your social media as a customer service platform and reach out to your customers, thanking them for their loyalty or asking what you can do to help them. It will inspire followers who see just how much your company cares.
  • Be involved in the local community – through social media. Is something happening in the local community? Post about it! News, special events, school district announcements – all of these are important to the individuals in your area. Posting about them earns you brownie points with the entire community. How? Think of this example: if you mention a special event at the library, you’ve given the library a little extra publicity while also encouraging your fans to see you as a company that cares about what’s happening in the community.

 

Using these three types of posts, rather than simply promoting your company and deals, will lead to more interaction and thus to a stronger, better social media community that supports your company or brand.

 

Need more advice about boosting your Social Media presence? Call us today!
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Tags: twitter, pinterest, blogging, facebook, social media

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