Smart Link Solutions Blog

Online Reputation Management: Because Your Reputation Can Fall Apart Faster Than You Think

If you are like many business owners, you probably work hard to run your business in the best way possible. Making your customers happy is probably very important to you, for example, and you might assume that you will always maintain a good reputation for doing your best to provide a good customer experience and the best possible customer service. This means that you might not even think that you need online reputation management services.

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Tags: reputation management

Are You Managing Your Business's Online Reviews and Reputation?

You've probably heard the saying, "once something is on the internet, it's there forever".  That's why negative online reviews can hurt your business. Big time.  The majority of people use Google as their starting point when researching a product or service, so your business's online presence and reputation means everything. A business that doesn't proactively manage their online reputation faces an uphill battle to attract new customers. 

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Tags: reputation monitoring, reputation management, online reputation management, online reviews

Maintain A Positive Reputation Before and After A Customer's Experience

Maintaining a positive reputation is critical when running any small to mid-sized business (SMB). According to the American Lifestyles 2015 study conducted by Mintel, 70% of consumers search for online reviews before buying a company's product or service. Consumers also want companys to respond to messages and emails in a timely manner. Businesses need to be aware of the recent changes in communication via the internet that will affect a potential sale and returning customers. 

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Tags: Yelp, reputation management, online reviews, direct messaging

Give The Gift of Thanks This Thanksgiving With Reputation Management

Thanksgiving is a time where we gather with loved ones around the table and reflect about the things for which we are thankful. Most people mention family, health, and special occasions that occurred, but rarely do people verbalize how thankful they are for a business that provided outstanding service. As a business owner, do you verbally thank your customers for their kind words in return? 

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Tags: reputation management

Top Tips for Online Reputation Management

Are you doing enough to manage your company's reputation on the Internet? Regardless of your business's industry/niche, nothing is more important than its reputation. If consumers view your company as an established, trustworthy figure, they'll feel more inclined to purchase your products and services. But if they view your company with less optimism, it may have the opposite effect by sending them towards one of your competitors.

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Tags: Reputation Management Companies, reputation monitoring, reputation management, online reputation management, business reputation

How Do Customer Reviews Affect Your Business?

Do you use online customer reviews to help make purchasing decisions? If so, you aren't alone. According to a recent study conducted by Dimensional Research, 90% of respondents said positive reviews influenced their purchasing decisions, whereas 86% said they were influenced by negative reviews. Those are some pretty startling numbers that attest to the power of customer reviews, but why exactly do so many consumers use them? Smart Link Solutions previously wrote a blog with three new trends that had emerged in reputation management for 2015 and the importance of why your business should be concerned with your online reviews.  

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Tags: Reputation Management Companies, reputation monitoring, reputation management, online reputation management, business reputation

Valentine's Day: Managing Reputation and Relationships (For Business)

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Tags: google plus, Reputation Management Companies, Yelp, reputation monitoring, reputation management, Valentine's Day, business reputation, online reviews, Google

New Reputation Management Trends for 2015

In 2014, roughly 80% of consumers are out there actively searching for reviews on organizations they're thinking of doing business with. More importantly, when they find reviews online written by total strangers, they put as much faith in them as though they came from family and friends. This presents online businesses with a double-edged sword. One the one side, this is an opportunity to maximize positive reviews to a greater advantage. On the flip side, there is a threat that random customers and consumers can wreck absolute havoc on your online image.

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Tags: reputation monitoring, reputation management, online reputation management

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