Smart Link Solutions Blog

We're Giving You Some Secrets! Know The Difference Between SEO vs SEM

The terms “search engine optimization” and “search engine marketing” are often used interchangeable with many marketers assuming they are the same. While they share some similarities, however, they are two unique concepts with their own defining characteristics. If you're struggling to grasp the concepts of search engine optimization (SEO) and search engine marketing (SEM), keep reading to learn more about the nuances that separate them.

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Tags: marketing, search engine optimization, SEO, PPC, SEM

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