The terms “search engine optimization” and “search engine marketing” are often used interchangeable with many marketers assuming they are the same. While they share some similarities, however, they are two unique concepts with their own defining characteristics. If you're struggling to grasp the concepts of search engine optimization (SEO) and search engine marketing (SEM), keep reading to learn more about the nuances that separate them.
Smart Link Solutions Blog
When you perform a Google search for your brand name, how many listings appear that you actually own or have control of? It's not uncommon for companies to optimize their websites and web properties to rank for competitors' names. When this occurs, they'll essentially “steal” your traffic by piggybacking off your success.
Owners of local businesses should optimize their websites to rank higher for their respective geo-targeted keywords. If you operate a flower delivery service in San Diego, you'll probably focus on search traffic that includes the keyword “San Diego”, such as “order flowers San Diego” or “flower delivery San Diego.” Local search optimization can be confusing, especially if you're new to the SEO game, but we have some tips to help.
Websites that implement Secure Sockets Layer (SSL) encryption will receive a slight boost to their Google search ranking. The Mountain View company announced the use of SSL as a ranking signal last summer, citing “positive results” after performing internal tests.
Anyone who does business online knows how important it is to have their site appear at or near the top of the search engine results page. Advertising with Google AdWords can help with that.
Maintaining a website is tough. Getting an acceptable amount of visitors is even tougher. Many website owners give up. Others stick it out and find ways to make their website traffic grow. SEO is one of the ways that they are making it happen. SEO, also known as Search Engine Optimization, is the practice of increasing the amount of visitors by landing high rankings on search engines. Even though SEO may seem like a tough practice to master, it is definitely worth the hype. With more businesses using the Internet to increase business, it is imperative this 2015 to get your website optimized for search engines.
Search engine optimization, commonly shortened to SEO, can be like playing the lottery when done on a national basis. There is great profit potential, but with so much competition, most who "play" will end up losing. Fortunately, there is a surprisingly easy way to up the odds: Do local SEO instead of national campaigns.
The company homepage is known for introducing visitors to the website. It is the first page people go when they are browsing the website. Landing pages are known for creating results by telling people about something of interest and how to get it. These targeted landing pages keep it simple and clutter free while sending a clear message. Companies want to do everything they can to create a growing business. One idea to try is to combine the homepage and landing page to get the best of both worlds.
Since the landing homepage is a combination of both it must follow the rules of both. Landing pages are one page that requires action in a few sentences. It must remain one page, have readable font, and a button to sign up or a form to fill out. It has to have the feel of a homepage, so this page must lead to other pages. A great background image/video and a clean navigation bar is a must. The image/video is going to be the one that gives the pop to your page so choose one that is going to be visually pleasing to visitors. The scroll bar must be eliminated to keep eyes on the landing homepage. The result of the merger must be clean, crisp, simple and lightweight. An alternative is to use templates that start off as a landing page but acts as a homepage as you scroll down. This growing trend is a great way to merge both types of pages into one. PayPal, Delicious and Vimeo's homepages are great examples of this.
Creating a landing homepage takes the place of maintaining two pages at once. It will give a pop to homepages that have a high bounce rate. It will give landing pages a place to connect to the company page without floating in a separate and far away page. Both will keep visitors on the page longer than a few seconds. Your website will be better for it.
We work so hard on other parts of the site that the homepage pales in comparison. It's known for its flashy style that gets users talking. Make it more than just an eye-pleasing experience. Use it for conversions, clicks, revenue and creating loyal customers. Convert your homepage into a landing homepage and witness results. Drop the separate landing page and merge it closer to your website through the homepage.
If you need help with a redesign of your home page, call the experts at 248-684-0500 or visit us on the web at SmartLinkSolutions.com
You may be under the impression that pictures you find on the Internet are free. After all, you've been posting them on your social media pages for years without incident. Unfortunately, you cannot use the same strategy when using pictures for your business digital marketing.