Smart Link Solutions Blog

Start Your New Year Off With More Business: The Benefits of SEO

Maintaining a website is tough. Getting an acceptable amount of visitors is even tougher. Many website owners give up. Others stick it out and find ways to make their website traffic grow. SEO is one of the ways that they are making it happen. SEO, also known as Search Engine Optimization, is the practice of increasing the amount of visitors by landing high rankings on search engines. Even though SEO may seem like a tough practice to master, it is definitely worth the hype. With more businesses using the Internet to increase business, it is imperative this 2015 to get your website optimized for search engines.

 

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Tags: benefits of SEO, SEO Search Engine Marketing, search engine optimization, new business, SEO, SEO Positioning

The Importance of User Reviews and How They Affect Local Search Optimization

One of the most important factors of Local Search Engine Optimization (SEO) are user reviews. Local SEO takes the reviews of your business from sites like Yelp and Google+ into account, and it's important to make sure these reviews offer a positive view of your company. In addition, many customers take these reviews into consideration before making a final purchase.

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Tags: Detroit SEO, SEO Search Engine Marketing, Yelp, reputation monitoring, SEO Positioning, Google

Using Pictures for Digital Marketing

You may be under the impression that pictures you find on the Internet are free. After all, you've been posting them on your social media pages for years without incident. Unfortunately, you cannot use the same strategy when using pictures for your business digital marketing.

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Tags: brand marketing, Detroit SEO, SEO Search Engine Marketing, digital marketing, SEO

Where Am I Going Wrong With Digital Marketing??

Many digital marketers view their business as a "numbers game". The idea is, if you email enough people with your offer, a certain percentage of them will buy. So, if one person out of every 250 you email to buys your $97 product, you could infer that by emailing 25,000 people, you'd make $9,700. That's all well and good, I suppose...

 

But what about the 24,900 on your list who didn't buy? Why didn't they buy? Could it be because they have absolutely no interest in you or your offer? I dare say that's probably true of the vast majority of them. And, if that's the case, I would pose this question:

 

Wouldn't you make more money if you filled your email list with people who are very likely to love your offer? The obvious answer is; "yes". But it also begs the follow-up question:

 

How do you fill your email list with people who are likely to love your offer?

 

By knowing your ideal customer. By knowing your ideal customer, you'll be better able to specifically target all your marketing efforts toward them. That will make your marketing much more effective.

 

Here are some questions you should answer in order to build your ideal customer profile:

  • Are they male of female?
  • What is their age?
  • What is there level of education?
  • What is their marital status?
  • What is their monthly income?
  • What are their hobbies?
  • What are their problems?
  • What are their goals?
  • Where do they hang-out online?
  • Who markets to them?
  • What problems are addressed in that marketing?
  • What benefits are described in that marketing?

 

You may have noticed that we're not asking whether your ideal client "needs" your product. We see advertising online all the time that claims something like; "Everyone needs this WhizBang Super Juice, blah, blah, blah...". The problem with thinking everyone needs your product is you failed to consult with the prospective customer before making that determination.

 

Whether someone needs something is actually very subjective. You might reasonably assert that everyone could benefit from using a particular product or service, but that doesn't mean everyone needs it. I hope you can see the difference.

 

Okay, once you've asked and answered those questions, you'll be able to accomplish the following:

  • Tailor the design your website or blog to your ideal customer.
  • Create content for your blog or website with them in mind.
  • Gear the tone of your marketing emails and sales letters toward them.
  • Select other places to market your products and services.
  • Determine how to price your products and services.
  • Create additional products and services to market to them.

 

Does all this mean you will sell only to those who match your ideal customer profile? Of course not. There will always be some people out there who don't fit the profile exactly, but will be interested in what you have to offer. The point is to develop an overall marketing strategy that focuses as keenly as possible on a narrowly defined group of people.

 

To learn more about how to be more effective in marketing to your email list, contact us online or call 866-757-5100.

 

Get Found Locally AND Save 20%

 

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Tags: SEO Search Engine Marketing, digital marketing, email marketing

Using Targeted Landing Pages... the Right Way

Landing pages can be a very effective way to promote and sell your products and services. But they have to be targeted in order to be most effective. And the more laser-targeted they are, the better.

 

Picture this:

You're online looking for digital camera. You've already narrowed your search for which specific camera you want and settled on theOlympus Tough TG-2 iHS digital camera. Now you just want to find the best deal on one. So you enter "olympus tough tg-2 ihs" in the Google search box. At the top of the search engine results page you see an ad. So you click on it expecting to find your camera. But, instead of a page showing your camera on sale, you land on the homepage for "Fred's Discount Cameras and Accessories."

 

What's your initial reaction? Frustration? Disappointment? Anger? Whatever it is, it's very likely not happiness. After all, you were looking for a specific camera. You even engaged in a very targeted search that ended up being a waste of time. How likely are you to search through Fred's website to see if he even sells the camera you want? Not very, I suspect.

 

Let's analyze this...

Fred, the discount camera guy, created a targeted Google Adwords campaign designed to attract people who are interested in the Olympus Tough TG-2 iHS to his website. He set up the campaign to direct those who clicked the ad to his homepage, rather than a page about that specific camera, if he even has on on his site. He probably also created campaigns for several other popular cameras, all directed to the same place - his homepage.

 

That's a targeted ad campaign, NOT a targeted landing page. But Fred either doesn't know the difference, or doesn't care. Either way, you're not being served. And neither is Fred, really, because he's probably not making as many sales as he'd like.

 

Let's engage in a little "what if" analysis...

What if Fred had directed you to the page on his site that contained lots of detailed information about the camera you were looking for? THAT'S a targeted landing page.

 

And what if there were product reviews from users of this camera? And what if Fred had a deal going where you would receive $50.00 worth of accessories if you bought the camera from him? I think the answers are obvious.

 

So when you consider including targeted landing pages in your online marketing strategy, think beyond just getting people to your website. Think about how you can make their visit as positive an experience as possible because that's how the win/win happens.

 

If you'd like help with your online marketing strategy, contact us online or call 866-757-5100.

 


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Tags: Detroit SEO, SEO Search Engine Marketing, marketing, small business tips, Michigan Web Design, SEO, SEO Positioning

What are your Digital Marketing New Year's Resolutions?

Happy New Year!

Were you one of the many people that made a New Year’s resolution?  If so, you’re not alone.  The end of the year is a great time to review your accomplishments and assess the areas in which you fell short.  It’s also a great time to consider what you’d like to accomplish or improve upon in the coming year.
 
The same is true for your business.  What are your business objectives for 2013?  Do they include any or all of the following?

 

Increase Web Presence?

 

Increase Sales and Educate Clients?

 

Cut Expenses and Monitor Results?

  • Find out how a Voice Over IP phone system and service can save you 50% over traditional analog phone systems.
  • Add Google Analytics and Webmaster Tools to your website and get fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
If so, contact your marketing consultant or call (866) 757-5100 to find out how Smart Link Solutions can help you achieve your business results.
Smart Link Solutions has provided cost effective solutions that drive results since 1994. There’s no better time to get started on the projects that will shape the future of your business.
Best wishes for a prosperous 2013!
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Tags: Local Optimization, Local Business Internet Marketing, SEO Search Engine Marketing, On Hold Messages, SEO

SEO Search Engine Marketing - Is Organic Traffic Dying?

'Organic' search results for a web site are natural listings that are a product of search-engine spiders crawling a web site.  These are supposedly the most accurate and natural results, and also technically the most relevent.  Organic results cannot be purchased (although there are quite a few ways out there to try and manipulate them - see below.)

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Tags: Local Optimization, SEO Search Engine Marketing, SEO, SEO Positioning

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