Smart Link Solutions Blog

What Dr. Seuss Can Teach You About Business in 3 Short Stories

Happy Birthday Dr. Seuss! 

 

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Tags: business, small business tips, Dr. Seuss, employee appreciation

Get Better Business: How to Identify Your Target Market

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Tags: marketing, small business tips, target market, buyer personas

3 Easy Tips To Help You Remember Tasks Around The Holidays

You're a busy business professional who barely has time to juggle all your work tasks, let alone tend to what you have to do at home and for yourself. The holidays are around the corner and you feel you have too much on your plate. You've armed yourself with appointment books and online calendars, and you still forget to do certain things. This can prove particularly embarrassing in your personal life but can make you lose business with disgruntled customers. The following three tips can help you remember what you must not forget, especially when times get busy:

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Tags: remember tasks, time management, small business tips

Brand Marketing Tip: Aim Toward the Right People

Many business owners view their brand marketing success as purely a numbers game. If they can get their brand image in front of enough people, a certain percentage of those people will eventually buy something. So they try to determine what percentage of people who are exposed to their product actually do buy. Once they're comfortable with that determination, they set about doing whatever they can to get their brand image in front of enough people to make enough sales to turn the desired profit.

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Tags: brand marketing, marketing, web promotion, small business tips

Small Business Tips: Tips to Succeed small business tips

Many businesses (especially small ones) do not succeed. Many fail every day. Business owners often jump in before thinking (or over think and do nothing). If you are serious about your business, you need to think long and hard before you start a business. Are you ready to be in charge of your own business? Here are some  small business tips to ensure that your business does succeed.
  • Define Success. What does success mean to you? What do you envision when you think of your business? How will you know when your business is doing well? Everyone’s goal of success is different. You need to define it and then work toward it.
  • Decide what is enough. There is always more work so you need to decide how much you want to work or how much money you need to make and do it. If you have met your quota, you can take a break or slow down. If you constantly are working, you are going to burn out.
  • Have a financial plan. Make sure that you have a budget, marketing plan, and emergency fund. Many people start their business while working their full time or part time job, until they get to the point that their business is doing well.
  • Discipline. You need to be motivated to work hard on your business. You need to find time in your busy schedule to work, even if you have to get up early or stay up late.  
  • Work smarter. To work smarter, you need to be organized so that when you can work, you will work. You won’t be looking for this paper or that paper. You will sit down and get some things done. Have a plan and a to-do list so that, even if you only have a few minutes, you know where to start.
  • Persistence. You need to keep going, even if something is not working. You should be able to pick yourself back up and try again or try it another way.
  • Hire help. There is nothing wrong with needing some help. Outsource what you can. Some of the biggest time wasters in business are social media marketing and book keeping. If you can afford help, get it. 
  • Take care of yourself. You are your business. If you don’t take care of yourself, your business will suffer. Take time to relax and enjoy life. Make sure that you eat the best you can and try to squeeze in some exercise.
Small businesses fail every day. To make sure that yours does not, make sure that you have enough discipline and persistence to keep at it, day after day. You need to decide how much you want (or need) to work and stick to it. Have a financial plan and emergency plan, just in case. You need to be organized so that when you work, you work smarter. Always remember, you can hire help and you need to take care of yourself. You are the life of your business and you deserve a break!
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Tags: marketing, small business tips

Small Business Tips: Web Apps or Native Mobile Apps?

It's a subject on small business tips that many people ask; which is better for your business, a web app or a native mobile app? What's the difference, and why should you care? Let's start at the end, shall we?

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Tags: brand marketing, small business tips, web apps

Small Business Marketing on a Shoe String Budget

When running a small business, you don't have the financial resources for marketing and advertising like huge companies have. So you need to be resourceful and creative to market your business on a tight budget. We will discuss 4 tips for doing this:

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Tags: marketing, web promotion, small business tips

3 Effective Small Business Tips for Doing Social Media

Social network marketing is undoubtedly one area where many will be asking for small business tips. After all, this medium can do wonders for marketing if handled the right way. So, without further ado, here are some such tips you can add to your arsenal.

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Tags: google plus, facebook, small business tips, social media

Using Targeted Landing Pages... the Right Way

Landing pages can be a very effective way to promote and sell your products and services. But they have to be targeted in order to be most effective. And the more laser-targeted they are, the better.

 

Picture this:

You're online looking for digital camera. You've already narrowed your search for which specific camera you want and settled on theOlympus Tough TG-2 iHS digital camera. Now you just want to find the best deal on one. So you enter "olympus tough tg-2 ihs" in the Google search box. At the top of the search engine results page you see an ad. So you click on it expecting to find your camera. But, instead of a page showing your camera on sale, you land on the homepage for "Fred's Discount Cameras and Accessories."

 

What's your initial reaction? Frustration? Disappointment? Anger? Whatever it is, it's very likely not happiness. After all, you were looking for a specific camera. You even engaged in a very targeted search that ended up being a waste of time. How likely are you to search through Fred's website to see if he even sells the camera you want? Not very, I suspect.

 

Let's analyze this...

Fred, the discount camera guy, created a targeted Google Adwords campaign designed to attract people who are interested in the Olympus Tough TG-2 iHS to his website. He set up the campaign to direct those who clicked the ad to his homepage, rather than a page about that specific camera, if he even has on on his site. He probably also created campaigns for several other popular cameras, all directed to the same place - his homepage.

 

That's a targeted ad campaign, NOT a targeted landing page. But Fred either doesn't know the difference, or doesn't care. Either way, you're not being served. And neither is Fred, really, because he's probably not making as many sales as he'd like.

 

Let's engage in a little "what if" analysis...

What if Fred had directed you to the page on his site that contained lots of detailed information about the camera you were looking for? THAT'S a targeted landing page.

 

And what if there were product reviews from users of this camera? And what if Fred had a deal going where you would receive $50.00 worth of accessories if you bought the camera from him? I think the answers are obvious.

 

So when you consider including targeted landing pages in your online marketing strategy, think beyond just getting people to your website. Think about how you can make their visit as positive an experience as possible because that's how the win/win happens.

 

If you'd like help with your online marketing strategy, contact us online or call 866-757-5100.

 


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Tags: Detroit SEO, SEO Search Engine Marketing, marketing, small business tips, Michigan Web Design, SEO, SEO Positioning

The Critical First Step in Small Business Marketing

Being a good marketer will help ensure the success of your business. Attracting customers and keeping them coming back is what small business marketing is all about. The first step in developing and implementing any marketing plan is to...
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Tags: Local Business Internet Marketing, brand marketing, small business tips

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