Happy Birthday Dr. Seuss!
You're a busy business professional who barely has time to juggle all your work tasks, let alone tend to what you have to do at home and for yourself. The holidays are around the corner and you feel you have too much on your plate. You've armed yourself with appointment books and online calendars, and you still forget to do certain things. This can prove particularly embarrassing in your personal life but can make you lose business with disgruntled customers. The following three tips can help you remember what you must not forget, especially when times get busy:
Many business owners view their brand marketing success as purely a numbers game. If they can get their brand image in front of enough people, a certain percentage of those people will eventually buy something. So they try to determine what percentage of people who are exposed to their product actually do buy. Once they're comfortable with that determination, they set about doing whatever they can to get their brand image in front of enough people to make enough sales to turn the desired profit.
It's a subject on small business tips that many people ask; which is better for your business, a web app or a native mobile app? What's the difference, and why should you care? Let's start at the end, shall we?
When running a small business, you don't have the financial resources for marketing and advertising like huge companies have. So you need to be resourceful and creative to market your business on a tight budget. We will discuss 4 tips for doing this:
Social network marketing is undoubtedly one area where many will be asking for small business tips. After all, this medium can do wonders for marketing if handled the right way. So, without further ado, here are some such tips you can add to your arsenal.
Landing pages can be a very effective way to promote and sell your products and services. But they have to be targeted in order to be most effective. And the more laser-targeted they are, the better.
You're online looking for digital camera. You've already narrowed your search for which specific camera you want and settled on theOlympus Tough TG-2 iHS digital camera. Now you just want to find the best deal on one. So you enter "olympus tough tg-2 ihs" in the Google search box. At the top of the search engine results page you see an ad. So you click on it expecting to find your camera. But, instead of a page showing your camera on sale, you land on the homepage for "Fred's Discount Cameras and Accessories."
What's your initial reaction? Frustration? Disappointment? Anger? Whatever it is, it's very likely not happiness. After all, you were looking for a specific camera. You even engaged in a very targeted search that ended up being a waste of time. How likely are you to search through Fred's website to see if he even sells the camera you want? Not very, I suspect.
Let's analyze this...
Fred, the discount camera guy, created a targeted Google Adwords campaign designed to attract people who are interested in the Olympus Tough TG-2 iHS to his website. He set up the campaign to direct those who clicked the ad to his homepage, rather than a page about that specific camera, if he even has on on his site. He probably also created campaigns for several other popular cameras, all directed to the same place - his homepage.
That's a targeted ad campaign, NOT a targeted landing page. But Fred either doesn't know the difference, or doesn't care. Either way, you're not being served. And neither is Fred, really, because he's probably not making as many sales as he'd like.
Let's engage in a little "what if" analysis...
What if Fred had directed you to the page on his site that contained lots of detailed information about the camera you were looking for? THAT'S a targeted landing page.
And what if there were product reviews from users of this camera? And what if Fred had a deal going where you would receive $50.00 worth of accessories if you bought the camera from him? I think the answers are obvious.
So when you consider including targeted landing pages in your online marketing strategy, think beyond just getting people to your website. Think about how you can make their visit as positive an experience as possible because that's how the win/win happens.
If you'd like help with your online marketing strategy, contact us online or call 866-757-5100.