It's estimated than nearly three in four adults in the United States use social media networking sites. As a business owner, you should leverage the power of these networks by staying on top of the latest trends.
Smart Link Solutions Blog
As a successful business professional, you want to make sure that you are spending your time wisely and getting the most out of using social media otherwise you will just be wasting your precious time and not getting the benefits you want. Social media can be time consuming, but with a few helpful tips, you can be on your way to making social media work for you. Here are three ways to use social media to grow your business:
How will ‘Thanksgiving’ and ‘Social Media’ converge this holiday season? Without a doubt social media has become a top source of sharing from people and businesses. Whether it is a holiday engagement picture or seasonal special, posts appearing in newsfeeds share exciting news or thankfulness from across the globe.
With all the different modes of digital marketing, it's difficult to tell how often you're supposed to post new content. And even when you decide how often you'll update new posts, you'll have to decide which mode of digital marketing should be updated next; social media accounts and ebooks are posted at a much different frequency, and it's important to find the balance that gives your company the right brand exposure.
While social media has become a very popular tool for marketers, many companies that practice social media marketing simply aren't doing it right. Think about the best social media marketing campaign you know or your favorite company-controlled social media account, and then consider how that company differentiated itself from all the other unmemorable ones.
A common mistake that companies make in social media marketing is not having a constant theme to their posts. This may be because too many people have access to the account, or because a strategy was never discusses in the first place. But for whatever reason, many companies switch too often from a light-hearted tone, to a professional tone, to a humorous tone, to the point where there is no consistency in the marketing campaign.
A recent Forbes article discusses this common mistake and how companies can avoid it by thinking of :
“There are lots of companies that tweet left and right. Nut you have to do it with authenticity. If more than one person is tweeting for your company, it’s important that you have alignment and consistency in your story. So before you even go online, understand what your message is. Have a conversation about the story you want to tell and the values you’re trying to project.”
A social media account is a great way to establish your brand reputation and associate your brand with a certain style or personality, but doing so requires a cohesive strategy first. And the article suggests that a great way to add cohesiveness to a social media marketing campaign is to relate it to a storytelling process.
Another way that social media marketing is like storytelling is that it does not come easy; even for the best authors, it takes years for them to improve as writers and tell the best story. Similarly, it takes time for marketers to understand how to manage a social media account, particularly what their customers want to see and what they respond to.
Storytelling is one way to add cohesiveness to your social media marketing campaign. If you're interested in social media marketing, contact us.
Social media (Facebook Twitter, Pinterest, etc..) is universally considered one of the most important parts of a company or brand’s marketing platform. Anyone who is not using social media is essentially missing out on a free tool that can touch thousands and thousands of social media users. But in the race to use this free tool, it seems that many have forgotten the original purpose of social media.
Social media sites like Facebook were not started as a marketing vehicle – they were about making connections and opening channels of communication. Companies that forget this use their social media pages to only post about themselves, resulting in social media pages filled with posts like this:
“Come to our event.”
“Use our product.”
“We’re doing this, this and this!”
This says to the social media user, Me me me – not You you you; that is why this approach is one of the biggest mistakes a company can make on social media. Instead of using social media purely for self-promotion, companies should really aim to reach out to social media users and to build a community of fans around their products or brand by making most of their content about their followers, rather than about themselves.
A good way to help do this is to post three specific types of content on your social media platforms:
- Post industry-related tidbits of information or multimedia on your social media. Imagine for a minute that you’re managing an auto dealership’s social media. Instead of posting about the company’s discounted tire sale for the fifth time this week, you could mention that a new model of car is being worked on and ask what your fans think of it. You could share a video of an interview with a famous racecar driver. You could even post a picture of a great classic car that was preserved or restored. The point of this example is this: depending on the page you’re managing, your goal is always to post tailored content featuring trivia or pictures that your particular fans will enjoy.
- Monitor your social media pages for feedback from customers. Many customers will go to social media to voice their happiness or anger after an experience. Don’t ignore them. Use your social media as a customer service platform and reach out to your customers, thanking them for their loyalty or asking what you can do to help them. It will inspire followers who see just how much your company cares.
- Be involved in the local community – through social media. Is something happening in the local community? Post about it! News, special events, school district announcements – all of these are important to the individuals in your area. Posting about them earns you brownie points with the entire community. How? Think of this example: if you mention a special event at the library, you’ve given the library a little extra publicity while also encouraging your fans to see you as a company that cares about what’s happening in the community.
Using these three types of posts, rather than simply promoting your company and deals, will lead to more interaction and thus to a stronger, better social media community that supports your company or brand.