Websites have become a necessity for businesses big and small alike. Even if you have no intentions of selling products or services online, maintaining a presence on the Internet will benefit your business in several ways. But there are a few essential things you'll want to include when building your business's website.
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By now, you probably know the importance of developing and maintaining a mobile-friendly website. Studies reported by Comscor show that more people now access the Internet on a smartphone or tablet as opposed to a desktop computer. Furthermore, Google announced in 2015 that it was “expanding” its use of mobile-friendliness as a ranking signal, meaning mobile-friendly websites will receive a slight boost in their search ranking.
It's estimated that more than half of all small businesses have a website. Unfortunately, though, many of these websites are not properly optimized to their fullest potential. Search engines will have a difficult time providing users your website in search queries if they are not optimized properly. Here are some of the most common web design and development mistakes made by small business owners.
Tags: web design
The field of web design is constantly changing from year to year. What's “hot” today may be gone tomorrow. This is why it's important for webmasters to stay up to date on the latest web design trends, as using outdated elements could send your visitors heading in the opposite direction.
Many businesses owners assume they don't need a website, viewing it as an unnecessary cost that offers little-to-no value in return. In reality, though, all businesses will benefit from having an active web presence. Here's why.
It's not uncommon for small business owners and entrepreneurs to purchase domain names through third-party entities, such as a web design or Internet marketing company. They'll still be able to use the domain, but it will be registered under someone else's name. Unfortunately, this opens the doors to a world of problems, one of which is the possibility of losing the domain.
Is Your Website Mobile-Friendly?
This is a question every webmaster should ask themselves. Failure to cater to the ever-growing demographic of smartphone and tablet users is a serious mistake that will place your website miles behind the rest. Unfortunately, many webmasters neglect mobile traffic, assuming it accounts for only a small portion of their total traffic. If you're skeptical of the positive effects of having a mobile-friendly website, check out some of the benefits below.
Let’s begin by making an important distinction between “fads” and “trends” as these apply to the design of your new website. A “fad” is something which is cool or popular, something which is here today and gone tomorrow. A “trend” is something which works, is functional, something which engages site visitors and moves them to your designated calls to action, whether that’s making an online purchase, filling in a form or subscribing to an email list, something which will be as relevant tomorrow as it is today.
The company homepage is known for introducing visitors to the website. It is the first page people go when they are browsing the website. Landing pages are known for creating results by telling people about something of interest and how to get it. These targeted landing pages keep it simple and clutter free while sending a clear message. Companies want to do everything they can to create a growing business. One idea to try is to combine the homepage and landing page to get the best of both worlds.
Since the landing homepage is a combination of both it must follow the rules of both. Landing pages are one page that requires action in a few sentences. It must remain one page, have readable font, and a button to sign up or a form to fill out. It has to have the feel of a homepage, so this page must lead to other pages. A great background image/video and a clean navigation bar is a must. The image/video is going to be the one that gives the pop to your page so choose one that is going to be visually pleasing to visitors. The scroll bar must be eliminated to keep eyes on the landing homepage. The result of the merger must be clean, crisp, simple and lightweight. An alternative is to use templates that start off as a landing page but acts as a homepage as you scroll down. This growing trend is a great way to merge both types of pages into one. PayPal, Delicious and Vimeo's homepages are great examples of this.
Creating a landing homepage takes the place of maintaining two pages at once. It will give a pop to homepages that have a high bounce rate. It will give landing pages a place to connect to the company page without floating in a separate and far away page. Both will keep visitors on the page longer than a few seconds. Your website will be better for it.
We work so hard on other parts of the site that the homepage pales in comparison. It's known for its flashy style that gets users talking. Make it more than just an eye-pleasing experience. Use it for conversions, clicks, revenue and creating loyal customers. Convert your homepage into a landing homepage and witness results. Drop the separate landing page and merge it closer to your website through the homepage.
If you need help with a redesign of your home page, call the experts at 248-684-0500 or visit us on the web at SmartLinkSolutions.com