Websites have become a necessity for businesses big and small alike. Even if you have no intentions of selling products or services online, maintaining a presence on the Internet will benefit your business in several ways. But there are a few essential things you'll want to include when building your business's website.
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Traffic reports are a critical component of a successful search marketing campaign. Whether you advertise “organically” via search engine optimization (SEO), pay-per-click (PPC), banner ads, etc., you need access to reports about your traffic. Using this information, you can better optimize your campaigns for a more conversions and a higher return on your investment.
It's no secret that content is among the most important elements of a website. It gives search engines something to crawl and visitors something to access and read. But if you're looking to reach a larger audience and establish yourself as a leading figure for your respective market, you'll want to optimize your website's content.
Google is constantly changing and tweaking the algorithm it uses to rank websites. While the exact number remains unknown, some experts believe that it uses hundreds of different ranking signals for this purpose. Up until now, the Mountain View company has remained silent regarding which factors hold the most influence over a site's ranking. But during a recent Q&A with Google Search Quality Senior Strategist Andrey Lipattsev, Google's top 3 ranking signals were revealed.
Few web metrics hold as much importance as conversions. You want customers and potential customers to navigate through your site with ease and be able to get the information they came for. Whether you sell a physical product, a digital product, a service, or if you are simply collecting email addresses via a newsletter, you want to optimize your site for the highest conversion rate possible. However, one or more of the following elements could be hindering your ability to convert or even retain visitors on your website.
Given all of the phishing attempts and other manipulative online schemes, consumers are more hesitant than ever to make purchases on an unfamiliar website. Thankfully, though, you can make your website more trustworthy by following some simple steps.
It's Still New
Wouldn't it be great if new websites began to receive traffic from the moment they were launched? Well, it doesn't work like this. Unless people know about your website, they aren't going to visit it – this same principle holds true for search engines, as well. New websites typically don't rank high (or at all) in the search engines until they've been crawled. So in the meantime, build a couple organic links pointing to your website and patiently wait for the search engines to discover to it. Once the search engines come across your links, it will guide them to the location of your new site.
Many businesses owners assume they don't need a website, viewing it as an unnecessary cost that offers little-to-no value in return. In reality, though, all businesses will benefit from having an active web presence. Here's why.